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Biznet, NOP Automotive Develop Auto Research Site
March 23, 2002
Oak Park based BizNet Internet Solutions has teamed with NOP Automotive, Inc. to develop a new market research site for automobile buyers.
NOP Automotive, Inc. is one of the companies that form NOP World, one of the top ten custom research organizations in the world. Founded over 40 years ago in the United Kingdom, NOP World's U.S. subsidiaries include: NOP Automotive, Inc., MRI MediaMark, Market Measures, Bruskin Goldring, RoperASW, and Allison-Fisher International. NOP Automotive specializes in automotive marketing research throughout the world with offices in London, England; Cologne, Germany; Detroit, Michigan; and Irvine, California.
The new site, located at www.autochat.info, was organized to provide reliable and accurate information to automotive business leaders about the products and services they provide. The site allows consumers the ability to post client feedback, survey results, or other types of information on particular makes and models of automobiles.
According to Matt McCormick, vice-president of sales and marketing for Biznet, the site was designed to allow automobile manufacturers the ability to collect market research on consumer perceptions of their products. “The site contains surveys, chat rooms and message boards for owners of a particular automobile to submit information on their preferences, needs and use patterns that will provide manufacturers the ability to maximize customer satisfaction,” he said.
Formed in 1994, BizNet Internet Solutions is an Oak Park based industry leader in web development, design, e-commerce and connectivity.
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