Small and medium sized businesses intimidated by the thought of developing a website with full customer functionalities have understanding support from Biznet Internet Solutions and CHUM Radio Group.

Biznet, an interactive media services company and broadcast media giant CHUM, have teamed to launch a new marketing campaign aimed at small to medium size local businesses. “Businesses of this size may be unaware of the great potential for business offered by an internet presence or anxious about the level of technical knowledge required,” said Biznet president Kevin Krason. “There is plenty of research and analysis now that substantiates interactive marketing’s worth. It is becoming increasingly complex however, which goes against the grain of basic marketing concepts. Our experience can help these businesses create simple, easy to understand messages that help them achieve company goals,” Krason continued.

Aimed at business owners and IT directors, the sixty second ad spots convey the message that despite the stupefying number of choices in the interactive space, it is easier then ever to profit from a web marketing initiative. “We help companies sort through the panoply of options and assist them in the allocation of budgets and human resources. The barriers to entry are real but easily navigable with the right team of experienced professionals to help guide the way. We assist not only in the development and maintenance of the web content and design itself, but with more complex applications as well including data management, media options, software solutions and analytics,” Krason concluded.

The spots are 60 seconds in length and will be broadcast on CHUM’s Lite Rock 93.9 FM. The partnership between CHUM and Biznet has developed through a long standing relationship in which Biznet has designed and continues to maintain the Lite Rock 93.9 FM site.

CHUM Radio Group is a division of CHUM Limited, a leading Canadian media company and content provider which owns and operates 28 radio stations, eight local television stations and 17 specialty channels, as well as an environmental music division. The company’ original content is seen in over 120 countries and is also provided to online audiences on new media platforms including interactive television, wireless and exclusive CHUM branded internet properties.

Formed in 1994, BizNet Internet Solutions is an Oak Park based industry leader in web development, design, e-commerce and connectivity.