Communities need to grow in order to survive, yet
rarely undertake efforts to promote themselves in
order develop new sources of revenue. By proactively
seeking new residents and businesses, cities, townships,
and school systems can help ensure that vital services
are maintained and new programs can be implemented.
Economic development marketing has become increasingly
sophisticated and highly competitive. Thousands of
communities compete for the attention of potential
targets both here and abroad. Given this challenging
environment, economic development practitioners must
develop marketing campaigns that reach and influence
their target markets.
With twenty years of extensive involvement in the
economic development field, Compass Communication
has much to offer communities looking to establish
or strengthen their growth strategy. Our agency staff
is able to design and implement a successful marketing
campaign that highlights the community's competitive
advantage and distinguishes it from other communities.
In addition to our regular services, we have specific
expertise with:
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Development strategies and programming
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Market status
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Target Industry Analysis
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Preparedness Evaluations
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Management Recruitment
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Quality of Life
We have extensive experience with municipalities, cities, townships,
counties and states as well as other community growth
advocates such as Chambers of Commerce, Regional Development
Authorities, Economic Development Organizations, School
Districts and Community Foundations.
